Case Study Detail
UNILEVER CASE STUDY
THe CHALLENGE
Despite Unilever’s strength in Multiples, they were underperforming in Convenience. They identified a material opportunity for increased sales and distribution, but they needed a cost effective solution to exploit it.
Case Detail
THe SOLUTION
CONEKT delivered consistent and material gains in distribution across Food, Homecare and Personal Care. This in turn drove significant incremental channel sales for Unilever.
Percentage Distribution
RETURN ON INVESTMENT
VALUE
Our syndicated model delivered a very cost effective solution thus generating a healthy return on investment for the client
CONEKT are a cost effective, dynamic, results driven sales solution for the convenience channel. We have seen significant distribution gains across all key lines in the channels where we use them
Jason Phelan
Unilever Retail Execution Manager
INNOCENT
Innocent had a great brand with very good consumer perception and recognition, they needed to maximise potential distribution in franchise stores in order to fully exploit this.
Keoghs
The team had developed a great product, but they needed to Improve distribution and on shelf availability to drive volume and retain listings.
