Case Study Detail
KEOGHS CRISPS
THe CHALLENGE
The team had developed a great product, but they needed to…
Improve distribution and on shelf availability to drive volume and retain listings…
In the most efficient way possible.
Case Detail
THe SOLUTION
CONEKT rapidly secured distribution improvements across all major groups…
Allowing Keoghs secure planogram placement driving further gains,
Delivered @ circa 60% cheaper than a dedicated sales team, though CONEKT’s unique syndicated model
Percentage Distribution
- Before CONEKT
- 12 Months Later
RETURN ON INVESTMENT
VALUE
Our syndicated model delivered a very cost effective solution thus generating a healthy return on investment for the client
CONEKT provide a very cost effective and innovative sales solution. They offer comprehensive coverage in the market and have been very successful in building our core range distribution, increasing our profile in store and delivering KPI targets.
Colm Storey
Keoghs Sales Manager Ireland
UNilever
Despite Unilever’s strength in Multiples, they were underperforming in Convenience. They identified a material opportunity for increased sales and distribution, but they needed a cost effective solution to exploit it.
INNOCENT
Innocent had a great brand with very good consumer perception and recognition, they needed to maximise potential distribution in franchise stores in order to fully exploit this.
