Case Study Detail
INNOCENT DRINKS
THe CHALLENGE
Innocent had a great brand with very good consumer perception and recognition, they needed to maximise potential distribution in franchise stores in order to fully exploit this
Case Detail
THe SOLUTION
We quickly secured quick distribution gains across both major franchise operators, this was mainly driven by securing Shoplink and Intermec orders
Distribution doubled in year 1
Targets consistently exceeded
RETURN ON INVESTMENT
VALUE
Our syndicated model delivered a very cost effective solution thus generating a healthy return on investment for the client
★★★★★ 5/5
We chose CONEKT from strong competition because of their proven sales track record and the efficiency of the shared sales model. We are very impressed with achievements to date and committed to using them into the future.
KEITH NELSON
Innocent Country Manager
UNilever
Despite Unilever’s strength in Multiples, they were underperforming in Convenience. They identified a material opportunity for increased sales and distribution, but they needed a cost effective solution to exploit it.
Keoghs
The team had developed a great product, but they needed to Improve distribution and on shelf availability to drive volume and retain listings…
